“I3D” is short for “In3Design“

“DESIGN” = one comprehensive design approach that bridges various design disciplines into one identity … its like a puzzle: one piece doesn’t provide the overall picture!

“DESIGN” = one comprehensive design approach
that bridges various design disciplines into one identity
… its like a puzzle: one piece doesn’t provide the overall picture!

 

About

I3D, Inc strives to address questions such as how does technology influence the way people live, communicate, work and interact with each other and what impact does that have on architecture and our physical environment.

We explore new and innovative ways of creating dynamic physical environments by incorporating technology to merge the virtual or digital with the physical world. Since 1999, we have been pushing the boundaries on incorporating information & digital technology into our physical environment to reinforce the sense of community, communication and belonging.

We have global project experience and offer various design services specializing in lighting design using smart lighting technology, digital transformation and IoT as well as creating unique design experiences within the digital and physical space.

In3Design” was incorporated by Beatrice Witzgall in 2004 in New York City and in 2007 renamed to the shorter abbreviation of “i3D”.


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Beatrice Witzgall

Beatrice is a German-trained Architect and award-winning designer specializing in leveraging technology to transform environments. She is highly skilled in creating customized experiences to provide a unique user experience or ambiance within a physical space or digital design. She is a widely published and renowned industry speaker with over twenty years of global experience designing solutions and fifteen years of managing and leading teams of professionals serving a variety of industries including architecture, real-estate, lighting, retail, hospitality and maritime. Her specialty lies in her ability to create a recognizable identity that results in a signature user experience within a physical space or digital design.

With a focus on IoT and Smart Lighting, Beatrice is a driven, award-winning lighting and digital designer. Having specialized in Yacht and Hospitality Lighting. Beatrice has a successful track record of entrepreneurship, business management, product development and fund raising.    


The Evolution

Overview of Development

Our expertise and passion is in the intersection between humans with the environment and how technology is influencing and impacting the way they interact with each other.
We focused on how space can be activated and dynamically respond to people’s activities within.

The experience is build out of different knowledge building blocks; the know-how has evolved and expanded over time and builds upon on each other.

Formally trained as an architect, Beatrice brings hybrid experiences that range from space design to user experience design (HX/UX/UI) to digital design and user applications in industries that include hospitality, maritime, lighting and commercial institutions. She moves seamlessly, between physical and digital.